Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added costs, it can result in higher accuracy and more trustworthy information
Pixel monitoring makes use of an item of code to sign up conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional approach of tracking conversions on an internet site, utilizing pixels, is having problem with changing browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these restrictions, as it's filled from your own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact data and a more full photo of user trips across networks.
On top of that, this kind of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based monitoring. This flexibility offers marketing professionals more possession over the data they send out, and makes it much easier to adhere to numerous data laws. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can help marketers make even more enlightened advertising choices.
Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in website site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables services to bypass these constraints and offer exact, consistent data that is much less susceptible to interference.
This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trustworthy for businesses seeking to adapt to these modifications.
3. Much less prone to scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, improving safety and personal privacy. This is specifically important as different web browsers and systems significantly transform how they handle cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your website.
Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your website's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your webpage to accumulate information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection process that happens on the site's own server, bypassing internet internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically much more dependable. As a result, it's much less susceptible to data challenges caused by points like a damaged connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in commission tracking software the same way that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints enforced by web browsers and advertisement blockers.